Community & Advertising Guidelines
Bowrly is a place to discover Australian brands and help each other shop well. These rules apply to everyone; business accounts have extra rules about advertising.
Everyone
- Be honest. Fit notes and reviews must reflect your own experience of something you own.
- Be respectful. No harassment, bullying, hate, threats or sexual content.
- Keep it safe and legal. No illegal, counterfeit, dangerous or age-restricted products, and no scams.
- Respect privacy. Don't share other people's personal details or photos without permission.
- No spam, fake accounts, bought engagement or automated activity.
Business accounts: posting and advertising
- Only business accounts (brands and influencers) can post. Every post links at least one real product from an Australian brand.
- Disclose every commercial relationship with the built-in label: Paid partnership, Gifted, Affiliate link, Review or Ad. Don't hide it in a caption or hashtag.
- Reviews must be genuine. Don't post reviews you were paid to make positive, and don't ask for or post fake reviews, in line with ACCC guidance.
- Claims about price, sales, materials, origin ("Australian made") or sustainability must be true and able to be backed up.
- Brand accounts must be authorised by the brand. Influencer accounts must belong to the person shown.
Messages and Updates
- Message people respectfully. Anyone can block or report you.
- Brand Updates must be accurate, identify the brand, and not be misleading or excessive.
Reporting and what happens next
Use Report on any post, comment, message or profile. We review reports, and may remove content, add a warning, limit features, or close accounts. Serious or repeated breaches lead to removal. If you think we got it wrong, email us and we will look again. Content that may be illegal is reported to the relevant authority, including the eSafety Commissioner where appropriate.