Privacy Policy

Effective 13 October 2026 · Bowrly is operated by [Your full legal name] (ABN [ABN])

Bowrly is operated by [Your full legal name] (ABN [ABN]), a sole trader in Victoria, Australia ("we", "us"). We follow the Australian Privacy Principles in the Privacy Act 1988 (Cth). This policy explains how Bowrly handles personal information in the app, the web app and on our website.

The short version

• We collect what you give us and what you do in the app, so we can show you Australian brands and pieces that suit you.
• Brands only ever see de-identified totals, never who you are, unless you choose to share your details with a brand.
• We never sell your personal information, and we never take payment: you buy from each brand on its own site.
• Photos you choose for style analysis are processed once and not stored. Your contacts are never stored.
• You can download your data, change what we learn, or delete your account in Settings at any time.

What we collect

• Account details: email address, username, name, profile photo, bio, account type, and your confirmation that you are 16 or older. Business accounts may add a public contact email.
• Preferences you set: categories, styles, budget, brand preferences, things to avoid, usual sizes and fit preferences, optional height, My Brand and the brands you follow.
• "About you" (only if you opt in): what you shop for, hair colour, skin undertone and fit notes. We record when you agreed, and you can remove these details at any time.
• Things you create: posts (business accounts), comments, messages and photos you send, fit check-ins and notes, stash categories, haul, wardrobe items and saved offers.
• Updates: emails that brands send to your private Bowrly address, and messages brands send you directly. Order confirmations are kept private to you.
• Activity: what you view and for how long, save, skip, like, share, search for and click through to, with your device type, app version, language and time zone.
• Notifications: a device token so we can send push notifications, and your notification settings.

We do not collect your precise location, birth date, payment card details or browsing outside Bowrly, and we do not use your IP address to track you. We do not ask for or infer sensitive information such as health, religion, ethnicity, sexual orientation or political views.

Features that use extra care

• Style from photos: photos you pick are shrunk on your phone and sent once to our AI provider for analysis. They are not stored by us. We keep only the style tags you approve. Unless you have opted in to "About you", the analysis describes clothing only, never you.
• Finding friends from contacts: only email addresses are read. Each one is scrambled (hashed) on your phone before it is sent, matched only against members who chose to be findable by email, and never stored.
• Fit check-ins: your answers count towards public totals ("64% say it fits snug"). Your note shows with your name unless you post anonymously; if your account is private, only people you are friends with see your name.
• Your Bowrly address: we receive and sort brand emails sent to it on your behalf. The brands that send them are responsible for having your consent to email you.

How we use it

• To run Bowrly: your account, feeds, stash, wardrobe, messages, Updates and reminders.
• To personalise: ranking Your eye, size advice, and "goes with your wardrobe". You can see and reset what we have learned, or turn activity personalisation off.
• To keep Bowrly safe: preventing abuse, reviewing reports, enforcing our Terms and Community Guidelines.
• To improve Bowrly and help brands: de-identified, aggregated insights (for example, "this jacket runs small"). Totals for groups smaller than 10 people are never shown. You can opt out in Settings.
• To contact you: service messages (such as sign-in codes and safety notices), and marketing emails only if you opt in.

Who we share it with

• Other members: your public profile, posts, and what your privacy settings allow (likes, owned items, public stash categories, named fit notes).
• Brands: de-identified totals only. Your name and contact details go to a brand only if you turn on "Share my details with brands I engage with".
• When you shop: clicking through to a brand opens their site. Affiliate networks receive an anonymous click reference so the brand can pay us a commission; they do not receive your name or email from us.
• Service providers that run Bowrly for us: Supabase (database, sign-in and file storage), Cloudflare (website and email routing), Expo (app updates and push notifications), our email delivery provider, and Anthropic (AI analysis of photos you choose, when that feature is on). They may only use your information to provide their service to us.
• When the law requires it, or to protect someone's safety.

Storage and overseas disclosure

Your account data is stored in Sydney, Australia. Some providers process information overseas: Expo, Anthropic and our email provider are based in the United States, and Cloudflare operates globally. We take reasonable steps to make sure they protect it in line with the Australian Privacy Principles.

How long we keep it

• Account data: while your account is open. When you delete your account, it is removed immediately from the live database and from backups within 30 days.
• Raw activity: 13 months. What we learned from it is kept until you reset it or delete your account.
• Messages: until you or the other person deletes them, or an account is deleted.
• Reports and safety records: up to 2 years, or longer if the law requires.

Security

Information is encrypted in transit, every table is protected so people can only reach what they are allowed to, and we only keep what we need. If a data breach is likely to cause serious harm, we will notify you and the Office of the Australian Information Commissioner (OAIC) under the Notifiable Data Breaches scheme.

Your choices and rights

• See and change: Settings › Edit profile, Your taste, Sizes & fit, About you and Your interests.
• Turn personalisation, insights, brand sharing and marketing email on or off: Settings › Privacy & data.
• Download your data: Settings › Privacy & data › Download my data.
• Delete your account: Settings › Privacy & data › Delete my account, or see our Delete your account page.
• Anything else, including access or correction requests: Email hello@bowrly.au. We reply within 30 days.

Age

Bowrly is for people aged 16 and over. If we learn an account belongs to someone younger, we will close it.

Web app and website

The web app stores your sign-in session and settings in your browser so it keeps working when you come back. We do not use advertising cookies or cross-site trackers. Website visitor numbers, if collected, use cookie-free analytics.

Complaints

Tell us first: Email hello@bowrly.au. If you are not satisfied with our response within 30 days, you can complain to the OAIC at oaic.gov.au.

Changes

We will update this policy as Bowrly changes, and tell you in the app before significant changes take effect.