Australian pilot · launching in Melbourne

Australian brands in one place.

Bowerly is the shopping app for Australian brands. A feed that learns your eye, size advice that knows how each brand fits you, and every brand email sorted into one tidy feed. You buy at the brand’s own checkout.

Install on Android For brands and partners

The bowerbird’s eye for finds. Only brands founded in Australia or by an Australian. Bowerly never takes payment: each brand sets the price and ships the order.

Why the bowerbird

Australia's original curator.

The male satin bowerbird, found along Australia's east coast, builds a bower and decorates it with objects he has hand-picked, favouring blue ones, then rearranges them until the display is just right. It is taste, made visible.

  • Your stash is your bowerCollect pieces from many Australian brands in one place, sorted into your own categories, each with its own total.
  • The eye for findsYour feed learns your taste. When something strongly matches, it is marked “Caught your eye” in violet, the colour of the satin bowerbird’s eye. We use it rarely, so it means something.
  • Champion your favouritesFollow the Australian labels you love and pick one as My Brand, like choosing your local.

Why we chose it. It is distinctly Australian without being a cliché, and it stands for what Bowerly is about: taste and curation, not hype or endless discounts. A bird famous for collecting the best pieces is exactly what Bowerly helps people do.

How it works

One home, three feeds.

Bowerly learns from your style photos, sizes, wardrobe, browsing and the brands you love, and always tells you why something is shown. You can see what it has learned, change it or turn it off.

Your eye

Products from Australian brands picked for you, with posts from brands and creators mixed in. Brands are spread out so one store never fills your screen.

Following

Only the brands and influencers you follow: their new pieces, reviews and partnerships, newest first, with disclosure on every post.

Updates

Brand emails, sorted. Offers become clear cards, repeats are grouped, and a bubble tells you when there’s something new.

Updates

Your brand emails, finally useful.

Most of us subscribe to brands we love, then never open their emails. Each member gets a private Bowerly address to give brands instead. Their emails land in Updates, already sorted, so the welcome code or the Halloween sale is there when it matters.

Sorted

Offers up top, repeats grouped

Promotions, new arrivals, orders and the rest, each in its place. “Last chance” reminders fold into the original offer.

Saved offers

Keep the deals you’ll use

Save a welcome 30% or a seasonal sale. It shows on that brand’s items when you browse, and sits in Stash › Promotions.

Reminders

Before it starts, before it ends

Choose when to be reminded, or switch notifications off and check Updates when you’re ready.

Wardrobe

Orders become your wardrobe

Order confirmations can add what you bought to your wardrobe, which sharpens size advice and outfit ideas.

What's built

A complete shopping app, built once for Android, iPhone and the web.

Fit

Know your size before you buy

“Runs small: 77% of members say it’s snug. We’d suggest L at this store.” Advice blends the crowd, the brand’s usual sizing and your own history.

Wardrobe

Goes with what you own

Every item is rated against your wardrobe, from excellent to “something different for you”, plus outfit ideas from what you already have.

Stash

Save in one tap

Saves go straight in; your categories pop up for a moment if you want to sort. Each category and the whole stash keep a running total, sortable by brand, price, date or sale.

My Brand

Your local favourite

Pick one brand as yours. It shows on your profile, gets priority in your feed, and will earn bonus loyalty points.

Style profile

Learns your eye

Taste questions, sizes, up to 12 outfit photos read by a style agent you approve, and an optional, private About you.

Friends

Shop with friends

Add friends, chat and share finds in Bowerly or anywhere else, with photos and emoji reactions.

Next: AI search that understands “linen dress under $150 for a spring wedding, size 10”, loyalty points on purchases with a bonus at My Brand, and past purchases added from receipts.
Account types

One app for shoppers, influencers and brands.

For Australian brands and affiliate networks

A direct line to shoppers who actually read it.

Bowerly lists your products from your own feed, puts them in front of shoppers whose taste and size fit, and sends them to your checkout through your affiliate network. Bowerly is paid only on reported sales. You keep the customer and the order.

$11.6bspent online on fashion and apparel in Australia in 2025, the second-largest category.
50.1%of Australians have bought something after seeing it in their social feed.
84%of Gen Z Australians have bought from social media; clothing leads what they buy.

  1. Your feed

    Prices, stock and images from your Google Merchant-format or network feed.

  2. Checked listings

    Links must be on your domain or your network's tracked links.

  3. Your eye, Following, Updates

    Matched to shoppers’ taste, size and wardrobe; your offers reach followers in Updates.

  4. Your checkout

    "Continue at your store" opens your site with a tracked click.

  5. Reported sale

    Your network reports the sale; commission is paid as usual.
  • Works with Commission Factory, Sovrn, Impact, Rakuten, Awin, Partnerize and CJ, or a direct feed
  • Disclosure built into every post, in line with ACCC guidance
  • No marketplace checkout and no payments held by Bowerly
  • Shopper insights are de-identified, never shown for groups under 10
  • Data hosted in Sydney; marketing email only with opt-in
  • Updates: send offers and new drops straight to followers, with delivered, read and saved totals
  • My Brand: a home for your regulars, ready for loyalty rewards
  • Fit check-ins that help shoppers choose the right size first time, which means fewer returns
  • Australian brands only: founded in Australia or by an Australian
Try it

Install the test app on your phone.

The pilot build runs with sample content: every brand, product and creator in it is fictional, so you can try every feature without anything being a live offer.

Android

  1. Scan the code with your Android phone's camera, or open the link below on the phone.
  2. Download and open the file. If asked, allow installs from your browser.
  3. If Play Protect warns about an unknown app, tap Install anyway. The test build isn't on Google Play yet.
  4. Open Bowerly and tap Explore first, or Skip for now at sign-in.
https://expo.dev/artifacts/eas/0Vxh701ejiz_Q8D79x7oIVwEgqJyAmMjjpzvUFg2oTc.apk
Open the install link

Other ways to see it

Android

Test build, updates arrive in the app.

Available
iPhone

TestFlight build once an Apple developer account is set up.

Coming
Web

The same app in a browser, ahead of public launch.

Coming
Live demo

A guided walkthrough on a call, on request.

Available

Investors and partners: ask the founder for the full proposition, market research and business case document.